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What?s In A Name? The Six Essential Elements You Need To Know Marketing Articles | May 7, 2006
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.

Your name differentiates you from your peers, peaks customer interest Wholesale Ryan Anderson Jersey , and invites further investigation -- if you do it right.

I didn?t do it right.
At least, not at first.

All entrepreneurs make mistakes, and I made one of my first ones right off the bat.
Thrilled with the fledgling business I was starting, this precious enterprise so near and dear to my heart, I christened my company Diadem Communications.
Diadem means crown-- a fitting name for what I felt was a crowning achievement.

What does Diadem say to you? Does it evoke thoughts of me coming into your company Wholesale Preston Smith Jersey , training your sales team to be the best booth staff ever, ensuring that every single trade show you attend turns out to be amazingly successful? Does it make me sound so good that you just can?t wait to hire me?No.
It doesn?t say that to me either.
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Going by name alone, no one would be able to determine the least bit of information about me, my company Wholesale Brandon Scherff Jersey , or the services we offer.
The name said nothing, and it did nothing for me.

The name had to go.
More importantly, it had to be replaced by something effective. How do you come up with an effective name? Consider these six elements:

An Effective Name:

1. Tells Who You Are:
Your name should reflect your identity. This is an essential aspect of branding.
You?ll be promoting this name, getting it in front of as many eyes as possible as often as possible.
How do you want the public to think of you?
For some, that means integrating your personal name into the name of your business.
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