Take Advantage Of Seasonal Events On YOUR Website Marketing Articles | June 2 Nick Bosa Inverted Jersey , 2002 I live in UK, and Mothers Day has been and gone. But soon it willbe Easter, then... These seasonal events provide an ... get new visitors to your site, and maybe make extra sales. Butyou nee
I live in UK Solomon Thomas Inverted Jersey , and Mothers Day has been and gone. But soon it will be Easter, then... These seasonal events provide an opportunity to get new visitors to your site, and maybe make extra sales. But you need to take advantage of these opportunities. Here's how.
===== Sidebar ===== When I say take advantage - what you're really doing is providing content that your visitors are likely to want: you're keeping your site up-to-date with new content; you're providing your visitors with more reasons to visit; AND you're providing your site with another opportunity to make money! (Just thought I'd clear that up - advantages should work for both you *and* your site visitors!)
And if you don't live in UK, chances are you're only a few weeks away from your next seasonal event (thank goodness for card companies Dante Pettis Inverted Jersey , eh?). Just visit your favourite travel site, or search the web to find a holiday or calendar site - there are loads of sites to choose from. Or you could just use this excellent site - http:www.holidayfestival === End Sidebar ===
1: ADD SEASONAL CONTENT
Add seasonal content that fits in with the rest of your site. This could mean creating an amusing site survey, that relates to the seasonal event. Or it could mean writing relevant editorial about the seasonal event. Or you could just add some seasonal resources to your website, like images or clip art or electronic cards.
I run a shopping directory Mike McGlinchey Inverted Jersey , so for Mother's Day I simply decided to create a Mothers Day shopping page. (I'm a member of several affiliate programs and simply researched each and every program until I found what I considered to be the best and most suitable sites.)
But you don't have to have a shopping-related site to offer seasonal gifts for sale. You can find suitable gift items whatever your site is about, and a suitable affiliate program allowing you to offer the goods for sale.
For example, you might run a Tom Jones fan site (!). It wouldn't be too difficult to create a page of links that offered posters, books Matt Breida Inverted Jersey , and music of the ageless Welsh pop star, appropriate to the seasonal event. And if you didn't want to 'sell' on your site, you could simply reprint the lyrics of his most suitable song. The content-possibilities are endless, and only limited by your imagination.
Just offer content that you know your site visitors will enjoy.
===== Sidebar ===== You could also add a seasonal quiz or image or newsfeed or... you get the idea! You can find suitable free resources at these sites - http:www.thefreesite - http:www.findsticky - http:www.bravenet === End Sidebar ===
(You can find a lot more affiliate sitesdirectories at my affiliate resource: http:ShopTour.cowebmaster-profit .)
2: PROMOTE SEASONAL CONTENT ON SEARCH ENGINES
You need to announce your seasonal content to the search engines. This could be as simple as submitting new pages to the major search engines via search submission tools like - http:www.jimtools - http:www.addme
Even better George Kittle Inverted Jersey , however, would be to add the content to search engines or directories that have human-edited content. For example, Lycos UK - a UK search engine - supplements its search results with a human-edited directory. This directory includes content for specific seasonal events, and always welcomes new additions. - http:www.lycos.dedirLifestyleValentines_Day - http:www.lycos.dedirLifestyleMothers_Day
Another human-edited directory is the Open Directory Project - http:www.dmoz.org
Or you could just check your favourite search enginedirectory to see whether it includes human-edited content.
3: PROMOTE SEASONAL CONTENT ON PAY-PER-CLICK SEARCH ENGINES
The beauty of pay-per-click search engines, apart from a guaranteed position for your keywords, is that new content can be announced in only a matter of days. So add more keywords to your various pay-per-click accounts. The cost of your keywords will increase as the seasonal event approaches, so act quickly to take advantage of low initial keyword cost Jerry Rice Inverted Jersey , and constantly monitor.
===== Sidebar ===== Pay-per-click search engines are proving to be a very viable means of income generation for search engines and advertisers alike. This means that you really need to stay informed, as rapid developments inevitably take place. To stay informed, I suggest you visit (and revisit) - http:www.PayPerClickSearchEngines === End Sidebar ===
4: TELL EVERYONE ABOUT IT
Everyone is busy, busy Joe Montana Inverted Jersey , busy! This includes your family, friends, colleagues, and newsletter subscribers. So whilst you have been toiling away creating great seasonal content Mitch Wishnowsky Jersey , everyone else has been busy too. So you need to remind them about your site and about your site's new content.
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