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Kristin Armstrong could win her third straight Olympic gold medal in Rio. The womens pursuit team is favored to capture gold. Several Americans could land on the BMX podium.Will anybody in the U.S. notice? Or even care?That is perhaps the biggest challenge facing USA Cycling as the Rio Games arrive. One of the nations most popular participatory sports is dealing with aging athletes, declining membership and a vast disconnect between amateur riders and their elite counterparts.It has left USA Cycling officials to wonder just where they stand in the sports structure.There is no doubt we need to adapt as an organization, agreed Derek Bouchard-Hall, who took over as the governing bodys CEO last year after a successful career in private business.To usher the organization into the future, Bouchard-Hall spent several months examining USA Cyclings shortcomings, then came up with a three-prong approach to shake things up.First, he is championing a renewed emphasis on amateur cycling, rather than funneling so much of USA Cyclings resources to elite athletes. The idea is that by fostering growth at the grassroots level, the sport in the U.S. will become more robust in the long-term.Second, he wants to broaden the coverage of USA Cycling to encompass not just racers but the everyday cyclist, those who ride in mass events such as RAGBRAI -- the bike ride across Iowa taking place this week -- and Gran Fondos, the pseudo-races that have become all the rage.Finally, he wants an organization that is more open, transparent and willing to adjust to feedback, a customer-focused approach that stems from his previous job with bike retailer Wiggle.Thats not to say USA Cycling is abandoning elite athletes. Instead, Bouchard-Hall believes the amateur cyclist and elite cyclist go hand-in-hand, the growth of one helping the other.People say, `Where do you put your efforts, the amateurs or the elite? The answer is both, he explained. This is a balance that all national governing bodies in America face.The Rio Olympics may offer an opportunity to kick-start his plan.Sure, broadcaster NBC will focus on more glamorous sports such as gymnastics and swimming, the traditional Olympic sports that push the public needle. But whether they are mere highlights of Armstrong in the time trial or Connor Fields on the BMX track, or online streams of cycling events throughout the Olympic program, the visibility of the Summer Games is priceless.That is crucial for USA Cycling, which has always struggled to raise money.Part of its support comes from the U.S. Olympic Committee, and is based on success at world championships and other major competitions. But according to recent USOC tax returns, sports such as shooting, rowing and sailing often receive more money than cycling.Where we suffer is our federation doesnt have the funds, said Sarah Hammer, who anchors the womens pursuit team. Something like swimming, they can generate their own through sponsors.USA Cycling has rarely had that ability, even when Lance Armstrong was in the spotlight.Some worry things could get even tighter for elite athletes if Bouchard-Hall redirects some of their scant funding to support the growth of grassroots cycling. But he quickly dispels that notion, pointing toward fundraising and sponsorship plans to help fill those coffers.More importantly, Bouchard-Hall said, people should understand that his plan to revitalize USA Cycling is a long-term approach that will eventually benefit elite athletes, too.By growing the sport at the local level, Bouchard-Hall hopes USA Cyclings slow membership decline will turn around. More young people will pick up cycling, reversing a trend toward an aging demographic. And some day, the best of those athletes will advance far enough in the sport that they will compete at world championships and the Olympics.Were not even participating in track cycling in some of disciplines, which is unfortunate, Bouchard-Hall said. We believe were a really important part of the racing ecosystem, but we also believe its the right thing to do to foster participation at all levels.USA Cycling received a small bump four years ago from the London Games, where it won four cycling medals -- fifth-most of any nation. But Bouchard-Hall hopes for a bigger return from the Rio Games, where the time zone will make tuning in easier for American fans.The difficulty lies in trying to build on the visibility.Were not a sport that generates a lot of attention without big megastars and big money, Bouchard-Hall said. When we had Lance, we got a lot of attention, cycling got a lot of publicity. But our Olympians, as great as those stories are within the sport -- and people who follow the sport do love them -- they dont translate well outside of them. What we need to do is get out the stories and thats a difficult challenge.But its also a unique opportunity. The Olympics are a once-every-four-years chance to help Bouchard-Hall jumpstart his vision for the future of USA Cycling.You have to be able to change as an organization when everything around you is changing, said Mark Gullickson, the long-tenured director of USA Cyclings mountain bike program.I think Derek was faced with some really tough challenges, Gullickson said, and were still in the early phases of where youre headed. But I think were making changes that we need to make if you really want to change the direction of the program to meet the needs of the members. Custom Baltimore Ravens Jerseys .J. Jefferson has been charged with assaulting his girlfriend. Iman Marshall Ravens Jersey . Just as Montreal was settling into the first full working week of a new year, the Impact announced the appointment of their new head coach. http://www.ravensrookiestore.com/Ravens-Iman-Marshall-Jersey/ . -- Anaheim Ducks captain and leading scorer Ryan Getzlaf has been scratched from Sunday nights game against the Vancouver Canucks because of an upper-body injury. Ray Lewis Youth Jersey . -- Golden State Warriors coach Mark Jackson asked his players a simple question during Fridays morning shootaround: How many of them had ever been on a team 14 games over . Miles Boykin Youth Jersey . Just not the game. Kyle Palmieri scored two straight goals in the third period to rally the Anaheim Ducks past the Philadelphia Flyers 3-2 on Tuesday night. Manu Ginobili and the San Antonio Spurs are discussing a one-year deal in the $10 million range, according to league sources.Sources told ESPN that the Spurs are preparing to take advantage of their ability to go well over the cap to reward Ginobili for his longstanding loyalty to San Antonio. The Argentinean swingman sacrificed millions in multiple contract negotiations to help the Spurs maintain financial flexibility.?Ginobili, who turns 39 later this month, announced last week via Twitter that hell be coming back to the Spurs for another season.The Spurs have full Bird rights on Ginobili and can exceed the salary cap to re-sign hhim, but they must first use all of their cap space, which is expected to be consumed by this weeks signings of Pau Gasol and Latvian import Davis Bertans.dddddddddddd.The Spurs, as ESPN first reported, were also f?orced to waive Tim Duncan, the face of the franchise, on Monday in the wake of Duncans retirement. San Antonio made the move to stretch the $5.6 million owed to Duncan next season over the course of the next three years and help fill out their first Duncan-less roster since the 1996-97 season. ' ' '