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Any business today Erik Johnson USA Jersey , be it online or off needs a solid foundation, without one a business will topple.

Think of your business as a skyscraper, each level or floor is a different function within your business. Your skyscraper may contain a newsletter floor, an automated follow-up floor, a floor for free reports, an eCourse floor, a networking floor and so on. The height of your particular skyscraper (business) depends upon how many floors or functions operate within your business, each is important and one does not function without a strong foundation.

The "foundation" of all of these floors is based upon email marketing.

Think about it for a second. Your skyscraper did not start to build it's floors without first starting with email marketing and the building of a good Dustin Byfuglien USA Jersey , solid list. You certainly would not have a newsletter floor without a list. If you didn't have a list, then who would you send your newsletter to? No need for an automated follow-up floor, because if you didn't do email marketing, you didn't gather an email address from a prospect, therefore there is no need to follow-up.

Look at your "skyscraper" and you will notice that email marketing is its foundation and that ALL of your floors center around email marketing.

Ok, so we have determined that email marketing is the foundation of your business. We are referring to ebusiness here, however, in the "real world" you have lists as well Derek Stepan USA Jersey , client lists, business cards you have collected of prospects, and of course have put them into a database, or "list." The point is, although we are focusing on eBusiness, the foundation is the same regardless if it is a business online or off, it just has a different label.

When we refer to foundation, typically we refer to a building and any architect will tell you the deeper the foundation David Backes USA Jersey , the taller the building. How tall the building is able to stand will is related to how deep the foundation is laid.

Your "skyscraper" (building) works on the same premise. You don't need just a list - you require a "deep" foundation of email marketing.

So, with that said, what do I mean by deep? Ah, ok, before you read further, grab that coffee, settle into your chair, read and learn Cory Schneider USA Jersey , for once you have learned about the foundation of YOUR "skyscraper" there are no limits to how tall it will be. Ready??? Ok, let's get rolling.

Diversity - we mentioned floors, a newsletter floor, eCourse floor, and automatic follow up floor. Do we use our email marketing to build just one list and use that list for all our floors? No, we have lists and even sub-lists, lists being the operative word here meaning we have more than just one, we have many lists. When you buy stocks you don't put your money into just one Brian Rafalski USA Jersey , right? No, you diversify. you spread your money around. With email marketing we build and spread ourselves around and have more than one means of generating and building our lists.