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Luxury Market Perspective - Affluent Consumers Plan Less Spending on Entertainment and Recreation in Marketing Articles | June 1 Anthony Nelson Hat , 2009
Spending for recreational activities (golf, boating, skiing, etc.) is to be reduced by 35% of the affluent consumers and to be increased by only 3% of the affluent consumers. The survey respondents indicated a negative 12 month outlook for business conditions and personal household income.





Record low levels of spending by affluent consumers for both entertainment and recreational activities are suggested by the most recent survey in a series of twice-yearly studies that began in Spring 2002.

Negative attitudes about the current economy and the economic outlook for the next 12 months are contributing to plans for reducing entertainment and recreation expenditures by affluent consumers during the next year, according to the Spring 2009 Affluent Market Tracking Study #15 conducted by The American Affluence Research Center.

In the Spring 2009 survey of the wealthiest 10% of all U.S. households Mike Edwards Hat , spending for entertainment (movies, concerts, sporting events, etc.) during the next 12 months, in comparison to their spending for such items during the past 12 months Jamel Dean Hat , is to be reduced by 29% of the affluent consumers and to be increased by only 3% of the affluent consumers. The remainder (68%) expects to spend the same for entertainment during the next year as in the past year.

Spending for recreational activities (golf, boating, skiing, etc.) is to be reduced by 35% of the affluent consumers and to be increased by only 3% of the affluent consumers. The remainder (62%) expects to spend the same for recreational activities during the next year as in the past year.

The survey respondents indicated a negative 12 month outlook for business conditions and personal household income. They also reported declines in their net worth, as a result of substantial declines in the value of their home and their investmentssavings during the past two years. Together Sean Bunting Hat , these factors have contributed to a general attitude toward reducing or deferring expenditures in all areas.

The intentions to reduce spending