Auto sales training is definitely not what it used to be.
In the 70's Black Danielle Hunter Jersey , you could walk onto an auto dealers showroom floor, ask for a job and be selling a car that afternoon. No experience, no background to speak of, as well as (generally) no character.
The 80's changed little; however, technology began to take hold. Software began making its first entry into the world of auto sales. Consequently Black Eric Kendricks Jersey , auto sales training moved in a completely new direction with the first introduction and integration of technology.
Things were on the move.
The 90's introduced many changes. The market became extremely competitive, as technology continued to advance. Dealerships in the 90's began to embrace technology, albeit slowly.
Websites were being developed by every type of market. More and more dealers began realizing that having a website was no longer a luxury, but a necessity. With technology really beginning to take off, dealers were able to integrate many of their core processes Black Trae Waynes Jersey , including auto sales training, creating a more cohesive dealership.
Then came the year 2000, ushering in the 21st century.
Dealers in this century have realized that in order to remain not only competitive, but just to remain on the map, they have to set themselves apart from the rest of their competition. They must take their auto sales training to the next level.
Just over 30 years ago Black Laquon Treadwell Jersey , a guy could get a job and begin making sales that afternoon?now there are comprehensive auto sales training programs that manufacturers are making mandatory. Sales certification is on the rise and becoming a major incentive for the actual sales representatives in order to earn more income directly from the manufacturers themselves.
Technology has changed the way we train our staff.
Once upon a time, the computer was just a neat piece of equipment that took up space and required a ton of time just to learn how to operate. Today, with the ease of use, and vast array of applications, it has become a core aspect of every part of every business in the world.
Dealerships can engage distance programs in some of the best auto sales training programs available. By simply logging into a web application Black Ben Gedeon Jersey , sales reps of dealerships all around the country can engage in timely and informative sales strategies, no longer limited to what their individual sales managers can teach.
Today, in addition to technology, many other aspects of auto sales training have changed. Customer service, client retention Black Jaleel Johnson Jersey , relationship building, prospecting, negotiation strategies, etc, are all huge aspects that dealerships today focus on in the auto sales training process.
Gone are the days where a guygal can simply go to a dealership Black Pat Elflein Jersey , apply for a job?and within hours find themselves standing in front of a prospect wanting to buy the latest 2006 model. It just doesn't work like that any longer.
Dealers need to ensure that they not only have a professionally trained staff, but also one that has an incredible amount of character. Although many areas of sales have been criticized for years as being "shysters" and "unscrupulous," fortunately this is an area that the majority of dealers in the US have shed nicely.
By implementing new and technologically innovative methods in the auto sales training process, dealers have enabled their organizations to not only have a well informed staff, but also a more informed and receptive audience.
Auto dealers in the US have used technology to their advantage Black Dalvin Cook Jersey , and in the end we have all benefited. By creating an auto sales training process that takes advantage of these advances addressed above, dealerships have begun to really connect with their buying public. This has enabled respectable dealerships to really become a huge part of their local communities, which in the end is good for us all. Better relationships equal better prices.
Sign up for Tim's 7 part mini-course to see how AutomatorPlus can help either you as a salesperson or you as a manager. Click here: auto sales training.
3 Proven Methods For Turning Away Customers and Losing Money Marketing Articles | August 23, 2005 Are you your own worst marketing enemy? Hey, I'm sure you wouldn't intentionally turn customers away... but we all make mistakes. In the following article you'll find some tried and true ways to lose sales and kiss your profits goodbye!
1. Distract Them You know what I?m talking about. You?ve been to Web pages where there were a TON of clickable links. You start clicking away Black Brian O'Neill Jersey , get 10 screens open... and yeah, you forget which is the original site and why the heck you were there in the first place!
This one is especially true for Internet marketers. Let me ask you... how many clickable links are on your Web page? Don?t send your customers to other places before you?ve made a sale. Once a prospect heads out for greener pastures, they?ll probably never find their way back.
2. Give Them An Unpleasant Surprise You?ve probably made a purchase, got set to write the check and discovered extra fees that you weren?t counting on paying. No one even mentioned them until you were sitting there with pen in hand. Maybe it was that vacation package you?ve been dreaming about for a while. You?re left with a choice... grin and bear it, or walk off without the vacation.
Nothing leaves a bad taste in a customer?s mouth like last minute add ons to the price they pay. Yeah Black Mike Hughes Jersey , sometimes they go ahead and go through with the purchase, but next time they?ll think twice before they trust you to give them the real scoop on the price... if they ever return.