Manchester United are bigger than any celebrity and are on par with a religion on social media, says sporting director Richard Arnold. United, whose Facebook page has more than 71m likes and Twitter followers in excess of 9m, are the worlds leading sports club in terms of interaction, according to Arnold. Most followed on Instagram? Find out which UK club is the most popular on Instagram Paul Pogbas world-record £89m transfer was supported with a social media campaign Pogback and Arnold claims it surpassed the unveiling of Real Madrids Gareth Bale and Barcelonas Luis Suarez, and the sporting director has not held back in putting Uniteds global reach into perspective. The level we are engaging at, to put it in context, is akin to religion, Arnold told the Web Summit 2016, in Lisbon, as quoted by the Daily Mail.John Lennon was famously quoted as saying The Beatles were bigger than Jesus. Whilst we wouldnt want to be disrespectful in that way, what you are seeing from a measurement point of view is that the level of engagement and fervour we get is on par with the worlds major religions and those are the only things at the same level as Manchester United in terms of that interaction and engagement. Former Manchester United captain Gary Neville admits hes surprised by Jose Mourinhos criticism of Chris Smalling but admits Luke Shaw needs to mature Despite having not performed to the same levels on the pitch as the likes of Barcelona, Real Madrid and Bayern Munich in recent seasons, Arnold claimed United have more than 650m followers across the world, saying thats like two Americas that love the same team.We just had our billionth interaction on Facebook, he added. Thats incredibly valuable because it allows us to gauge what fans like and allows us to adjust our behaviour going forward. Man Utd vs Arsenal November 19, 2016, 11:30am Live on Get Sky Sports Get a Sky Sports pass United are competing on a social engagement level which no celebrity comes near to, according to Arnold, who is adamant this is one area the club are outperforming any other sports team. We are on a different scale to other clubs in our league, he said. We are also the biggest in the world at what we do across any sport and any team.Sport is one of the most engaging things in the world. Within that we are the most engaged. Get Sky Sports Alerts Breaking news, line ups and goal alerts from your football club - direct to your mobile Also See: Fergie: The hairdryer truth Griezmann wants Pogba reunion Jose’s biggest problem? Suarez: We both want Barca deal Kyle Van Noy Jersey . The Olympic champion curler and TSN curling analyst immediately went online to look at the Halls long list of honoured members. Thats when the enormity of the honour sunk in. 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YAS MARINA, Abu Dhabi -- Jenson Button hinted that his thoughts have turned to retirement instead of a one-year sabbatical after admitting the Abu Dhabi Grand Prix feels like his final F1 race.Button is stepping away from F1 at the end of the year to take on an ambassadorial role for McLaren, with Stoffel Vandoorne taking his race seat. The 2009 world champion has been in the sport for 17 consecutive years and revealed that in recent weeks his mindset has shifted away from wanting to return. .I go into this weekend thinking its going to be my last race, Button said in the FIA press conference. I think thats the best way. It is going to be my last race. At this moment in time, I dont want to be racing in F1 beyond this year.Buttons opinion about his new deal has changed since it was announced at the Italian Grand Prix, where Ron Dennis stressed that the English driver had an option to return to McLaren in 2018 if both parrties agreed.ddddddddddddHe feels that he can leave the sport without any regrets.I think of this as my last race and hopefully everyone else does as well. Its been a long journey since eight years old until now Ive been racing in motor sport.Everything before Formula One was work to try to get to Formula One. You get to Formula One with many dreams, you aspire to be something, and hopefully you leave the sport with memories. And thats something I definitely do have from my 17 years racing in Formula One. Lots of amazing memories, lots of life-changing memories, some good, some bad. And also to walk away with the world championship is very special too.Over 300 grands prix. I will definitely step away from Formula One happy with what Ive achieved and knowing that my life really does start now. ' ' '